Yesterday was Cyber Monday in some other parts of the world, but don’t worry if you did not know that. Cyber Monday is a term coined by Shop.org back in 2005 and now being used by companies to persuade people to shop online. Here in Kenya there was no much to talk about on Monday except for the launch of Iko Pesa. More on that later…
Looking around i have been encouraged with the trend taking place in Kenya when comes to online shopping. Although many companies still find it hard to make it big online, the potential is there. For a long time the banks in Kenya have been the biggest stumbling block when you think about online transactions but that is no longer the case. Now it is a matter of strategy on the side of companies. Who is going to be creative enough to take people online tic tac tic tac. Kenyan companies miss out on Cyber Monday but that does not mean they can not come out with their own day for the online shopping. …any day can be cyber shopping day
And on that note Orange Kenya in partnership with Visa and Equity Bank launched A debit card that links Equity bank accounts and the Orange Money Service. Iko pesa will enable the consumers using Orange Money to carry out online transaction in the same way the I&M bank Safaricom visa card works.
By the way, Orange Money has 125,000 subscribers according to Telkom Kenya CEO Michael Ghossein and they expect to grow their subscriber base following the launch of Iko Pesa visa card.