Info160 is an free information and advertising service that targets tech regions that have a high prevalence of mobile phone users. info160’s core functionality is delivering SMS information to subscribed users. Anyone can sign up and subscribe for free daily SMS in any of the categories including jokes, breaking news, quotes etc. Each sms that is sent out contains an advert from a random advertiser account.
The pilot program is being rolled in Kenya, where majority of people access internet through their mobile phones. The mode of communication is perfect and with it a channel for advertisers to reach new customers.
Some of the benefits for subscribers:
- Information center..with free access free
- Get to know what is new or hot in the Kenyan market through short unobtrusive ads
- If you are bored with the system unsubscribe any time you want
- You are able to customize your subscriptions according to your needs.
- The ad you receive on your phone are location based, meaning relevant to
For the advertisers:
- Cheapest advertising method starting at Ksh.100 ($.1)
- Chance to reach over 63% of Kenyan population with the mobile phones
- Manage your account through personal control panel with stats about your ad campaign
- Target people who are relevant to your business through location based advertising
Another service provided by Info160 is free bulk messaging service. The bulk messaging service will help the organizations to deliver information to their customers at no cost. Great.