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Facebook optimizes Group administration

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Since the inception of Facebook, people sharing a common interest have always been able to create groups. The group administrator is usually the group initializer and has privileges such as adding/removing members, appointing other admins among others.

According to Facebook, 1 billion users are in groups and 100 Million people are in ‘meaningful groups.” These statistics have pushed Facebook to add five new features to optimize group administration and ensure that they are effectively equipped.

These features are:
Scheduled Posts: This feature comes in handy when an admin wants to post information ata specific time. Scheduling post follows that same criteria in that one sets the specific date and time the post should appear.

Group-to-group Linking: This feature is under testing and allows admins to add recommendations similar or related groups to members. This plays a role in linking people with similar interests on Facebook together and adding meaning to subjects of the groups.

Member Clean-up: This is a very important feature for disbanding those few elements who are always present and can be problematic to the group’s intention. Using this feature, admins can remove such members as well as content created by then, thus enhancing order in the group.

Membership request filtering: Based on feedback from various admins, Facebook realized that admitting member into groups is one of the most tedious activities on the social media platform. To solve this, Facebook has added a tool which allows admins to sort and filter requests at a go.

Group Insights: Group insights help admins to have a concise understanding of what is happening in the groups. From this tool, admins are able to see live metrics such as post engagement, level of reach, most-engaged members among others. This tool was previously available in pages and now allows groups to be at the same level with them.

Over time, groups have increasingly matched up to increase privacy and meaningfulness. Among the features that stand out in Facebook groups is the ability to share files of any kind as well as documents, which members can contribute or collaborate on. Groups also allow users to create events, although this feature is rarely used. Groups also come bundled with uniqueness, where admins can create custom URLs or Group email addresses, where people can email the group directly.

Now that you’ve read on what’s up with Facebook groups, you can now customize your groups and follow up with the tools mentioned – well, if you’re an admin!

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Melissa Daniels
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