Kenya’s Mobile Subscriptions Report Q3 2016: Safaricom Limited still leads with a massive 69% market share

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Kenya's Mobile Subscriptions Report Q3 2016
  • 1 month ago
  • Posted: January 20, 2017 at 12:00 pm

During the July-September 2016 period, the number of mobile subscriptions stood at 38.5 million down from 39.7 million subscriptions recorded in the previous period, April-June 2016. This represented a decline of 3.0 percent. The Communications Authority of Kenya (CA) attributes this decline to revision of mobile subscriptions data by Telkom Kenya Limited to a regulatory requirement. Consequently, mobile penetration reduced to 87.3 percent down from 90.0 percent recorded during the preceding quarter. However, compared to the same period of the previous financial year, a growth of 1.9 percent was realized.

‘‘The alignment saw Telkom Kenya Limited report the number of active subscribers based on the prescribed 90-day period to comply with the regulatory condition.’’

-CA Director General Mr Francis Wangusi

Mobile Subscriptions

Kenya's Mobile Subscriptions Report Q3 2016

Source: CA

Safaricom Limited’s market share increased by 3.8 percentage points to stand at 69.0 percent in the quarter under review. The total number of subscribers stood at 26.6 million compared to 25.9 million in the preceding quarter. The number of pre-paid subscriptions was recorded at 25.4 million while post-paid stood at 1.1 million subscriptions

On the other hand, Airtel Kenya gained 0.9 percentage points to acquire a market share of 17.5 percent during the period under review. A breakdown of the subscriber numbers reveals that Airtel recorded 6.7 million subscriptions during the quarter up from 6.5 million subscriptions posted in the last quarter. The number of pre-paid subscriptions was recorded at 6.6 million while post-paid stood at 147,359 subscriptions.

Telkom Kenya Limited on the other hand recorded a significant drop of 5.6 percentage points in its market share to stand at 7.6 percent. The total subscriptions for the firm were 2.9 million during the period under review down from 5.2 million recorded in the previous quarter. The number of pre-paid subscriptions was recorded at 2.9 million while post-paid stood at 8,424 subscriptions

Similarly Finserve Africa Limited (Equitel) recorded an increase in market share of 0.8 percentage points to stand at 5.9 percent. The subscriptions stood at 2.2 million for the third quarter ending September 2016.

The market share for Sema Mobile Services remained below 0.0 percent with 266 subscribers.

Mobile Subscription per operator

Kenya's Mobile Subscriptions Report Q3 2016

Source: CA

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Mr. Felix
A Math Nerd and a Computer Geek. Currently a Windows 10 Insider. Interested in AI, big data and AR/VR. Takes a keen interest in developments in the tech, business and social media spheres.
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KENYA · TELECOMMUNICATION