Facebook is keen in growing its Live Video platform and the only way to do this is by making it easier for publishers to set up their Live Broadcast. Initially, publishers could use one of three ways to go Live. They could either opt to use their smartphone’s or tablet’s to set up the Live Video broadcast. Alternatively, they could also go ahead with the complicated setup via the Facebook Live API. Well, there is some good news to all publishers. Facebook has now made it possible for Pages to go live via a web browser.
“We are rolling out the ability to go live on Facebook via a web browser to Pages. A variety of broadcast types – like daily vlogs – benefit from an easy, stable camera setup, and bringing Live to laptops and desktops will make this style of broadcasting easier.”
-via Facebook Blog
Another change that is rolling out to the Live Video experience is the ability for admins to designate specific individuals to go live on behalf of a Page. Before this, you could not go live from a Page unless you had admin privileges. This made it difficult to quickly and easily give multiple contributors the ability to broadcast live from a Page. The new “Live Contributors” role in Pages gives contributors the flexibility to stream great live content from a mobile device on behalf of a Page whenever it happens, while allowing the Page admin to maintain security and control over their Page.
Facebook will also be rolling out video metrics for public videos for Profiles with 5,000 or more followers. These metrics will include total minutes viewed, total number of views, and total engagement (reactions, comments and shares). You will also be able to see aggregated insights for all the videos you post on your profile over 7-, 30-, and 60-day periods.
Other new features announced include the option for broadcasters to pin comments to the bottom of a live broadcast. Now, after a publisher has finished a live broadcast, they can post the video to multiple Pages at the same time. Last but not least, Pages will have a permalink for their videos at facebook.com/pagename/videos.