In a bid to reaffirm its place in the rapidly growing mobile broadband market, Telkom Kenya has reviewed its data offers for its pre-paid Internet on Mobile and Internet Everywhere (modem) customers.
The firm now offers data prices from as low as 9 cents per MB, the first of its kind in the market. Included in the reviewed data plan is a wider range of validity periods for data bundles: daily, weekly, monthly and ninety day options to give value to its customers.
According to Telkom Kenya Chief Corporate Communications Officer George Mlaghui, the new data offer speaks of the business’ proactive approach to meeting the needs of the market. “Telkom Kenya seeks to provide value to our customers through our service and offerings,” he says.
In addition to the lowered prices and increased validity range, customers also get to enjoy improved navigation tools to view data offers, ease of USSD purchase with the universal *544# code and an expiry notification.
The expiry notification comes 48 hours and 24 hours before expiry of a bundle package. This will give customers ample time to decide whether to purchase additional bundles or continue browsing at the Pay As You Go rate of Sh 4 per MB.
Customers also get to extend the expiry periods of data bundles by purchasing another bundle of equal or higher validity before the expiry of their current bundle.
To subscribe to the offers, customers need to dial *544# from their Internet-enabled phones. Customers can also subscribe to the offer by visiting https://www.myaccount.orange.co.ke from their laptop, desktop PC, tablet or iPad. Equally, subscribers can check their data usage by dialing *131# on their mobile phone, or by visiting the recharge portal https://www.myaccount.orange.co.ke on their devices.
Telkom Kenya is hoping to increase its broadband consumer base through the new data offers and an array of entry-level phones like the Kaduda Series and the new Xiaomi Redmi 2. The smartphones that retail at affordable prices of as low as ksh 3,499 will see more people accessing the internet and coupled with the competitive data offers, subscribers are guaranteed an enjoyable internet experience.
The latest quarterly sector statistics report by the Communications Authority of Kenya (CA) for the financial year 2015/2016 indicates that Internet/Data subscriptions rose to 24.8 million from 23.9 million reported the previous quarter. The report also revealed that the number of Internet users grew to 37.4 million from 35.5 million with broadband subscriptions increasing substantially by 26.4 per cent to reach 7.9 million subscriptions up from 7.2 million registered in the previous quarter.
The increase in data subscriptions can be attributed to the raging data price war between telecos and increase in low-cost smartphones. With Airtel’s Unliminet having caused quite a ruckus in the market, Telkom’s new data offers are likely to have a similar effect, fueling yet another war.