Adobe Flash is currently undergoing a rough patch since most tech companies are developing their own software that work the same way or provide better experience than Adobe Flash. From today, Google will no longer automatically play advertisements with Flash on its Chrome browser, the most popular Web browser in the world.
The Flash is popularly known for its capability to play animations and video on the Web and many people have become accustomed to it. However, tech companies placed complaints on the fact that the software does not assure effective security and battery hog claims.
“We will stop displaying Flash ads on our website, specifically because of the changes made by Google and existing policies by other Web browsers.” Amazon said.
“This change ensures customers continue to have a positive, consistent experience on Amazon, and that ads displayed across the site function properly for optimal performance,” it added.
Amazon is planning to move away from Adobe Flash to HTML5 following a draft released by Interactive Advertising Bureau that companies should use ad formats that encourages publishers and advertisers to use the standard for desktop and mobile advertising.
“As the industry develops, being nimble is increasingly important in technology,” said Aaron Wood, director of production services, AOL Premium Experiences at AOL Platforms, and co-chair of the IAB Display Creative Working Group.
“HTML5 is rapidly becoming the go-to for creating captivating ads that work across multiple screens. In response, the IAB Tech Lab brought together a group of tech leaders to establish global guidelines that describe the path to integrate HTML5 and, ultimately, drive toward success at scale.”
Last month, Facebook security chief Alex Stamos wrote. “It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day,”Shortly after, Mozilla, which makes the popular browser Firefox, said it was blocking Flash in Firefox as a default.
“BIG NEWS!! All versions of Flash are blocked by default in Firefox as of now.” Mark Schmidt wrote on Twitter.
CNET reports that in 2010, Steve Jobs, then-CEO of Apple, wrote a manifesto against Flash to explain his decision to remove Flash support from the company’s iOS software, which powers iPhones and iPads. The move prompted websites to scramble to support alternative standards, like HTML5, and diminished the power Flash had on the Web.
In the letter, Jobs called out Adobe on Flash’s poor security record, as well as being the “Number 1 reason Macs crash.”
“Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind,” Jobs wrote.