Facebook is making advancements in videos. Last month Facebook announced that it will start paying video creators who upload videos on the platform. Many people on Twitter and Snapchat enjoy live streaming services provided by the networks, and Facebook does not want to be left behind. If you are a celebrity you can live stream every thing you are doing on Facebook.
Facebook is launching the new feature dubbed ‘Live’ designed to allow celebrities and public figures to stream video to the nearly 1.5 billion people who log onto the site per month. It’s main purpose is to help celebrities more easily post and respond to comments, likes and other messages sent their way by fans. The service works out of Facebook’s Mentions app, which launched last year.
“Whether you have an established fan base or want to build up your audience, Live is a new way for you to connect authentically with your fans in the moment,” Vadim Lavrusik, a product manager at Facebook said.
Facebook’s move increases competition against other social media platforms. This is proof that Facebook will always be the world’s largest social network platform. Some of the live video streaming apps that were warmly received includes the Meerkat, which lets people live-broadcast videos from their phones, launched in February and gained popularity during the South by Southwest tech festival in Texas the following month. The startup also raised $12 million in venture capital. That same time, Twitter introduced its own competing live-video app Periscope which it purchased for $100 million.
Snapchat is also making headlines besides the fact that most people don’t know how it works. The App has not focused on live video, it’s designed to allow users to easily share short videos with friends and other users on the network, using a feature called “Stories.”
I believe live video is going to take over the world because seeing is believing and it’s fun to show people what you are doing so that they can comment.
“We counted over 1 million people who had logged into the app within its first 10 days on the market.” Twitter said in April. Meerkat on the other hand said it counted nearly 2 million users on its service.
Facebook has outlined a strategy to provide the services to celebrities like actor Dwayne “The Rock” Johnson, pro tennis player Serena Williams, news broadcaster Lester Holt and lifestyle maven Martha Stewart. If you fit that profile then you can have a chance to use Live. Reports cnet.
“With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time,” Lavrusik said.
The App seems promising but I wish it was made available to the rest of the users because not everyone is a celebrity and most celebrities don’t handle their accounts.