Kenyan Blogging Community and the state of Local Online Contents

Over the last two months a number of bloggers including yours truly have had serious discussions on the state of Kenyan online local contents.  From our discussions it is clear to us that more efforts are needed to promote the growth of local contents.  And when people talk about local contents, nobody talk about blogs and bloggers even ICT Board, while the truth is bloggers now create over 90 percent of the local contents. Be it in form of videos, pictures, blog posts, social media sharing and updates and even journalistic news articles.  It is time for bloggers to get involved fully in promoting local contents and innovations.

We have decided to form Bloggers community. If you are a blogger and you are reading this for the first time, just know that you are not left behind. The community will be launched fully next month, April and that means it is still a work in progress.  The bloggers community will operate under the name Bake and the domain name www.bake.co.ke. I know you already wondering what the hell does bake means… Yeah we are going to bake some cakes in here… Bloggers Association Kenya (BAKE).

Bake will operate a community owned website www.bake.co.ke. On the back end of the site we will have an ad platform and the bloggers database. The database will contains blog stats for all the  bloggers which at the end will form the marketing channel for the Kenyan Companies. The community will require each bloggers to provide updates on their blog stats every month.

On the site we will have aggregation of the blogs contents in Kenya. Social media contents and analysis provided by existing initiatives like Kenya_tweets, Social Media Treasure Hunt.

And I am happy to announce that we already have more than 20 Kenyan top bloggers and by extension their blogs on board.

Joining of the Community:

It is open community with the only qualification being that you must be a serious high quality contents creator. On top of that consistency in creating the contents is a must too. The contents must be original work and those who specialized in copy pasting mmmh are not welcome..thanks.  We are coming together as people with common interest. Majority of details on this are still under discussions.

Our aims will be primarily

1.      Create and promote high quality online local contents and innovations

2.      Create viable online Marketing channel for the Kenyan companies

3.      Have fun online

Create and promote high quality online local contents

The strength of the community would be on what bloggers do individually on their blogs, on social media or sites…the challenge now is how to provide massive support for the new innovation in the community and business initiatives in Kenya. And that is why we have Bake for organized and structured conversation.

Create viable online Marketing channel for the Kenyan companies

The main aim is work on connecting good communicators with brands that appeal to people and the larger population in Kenya. The Kenyan brands are highly welcome to work and blend with the bloggers to reach their target audience.

The Bake database will have all the stats of blogs and sites of the members.  With that  if you place an ad with the community, you ad will appear in rotation in all the blogs depending on the content.   We will have a number of ways to do this:

Via keywords .An advertiser places an ad giving keywords for the ad. With our ad platform, the advert is placed in all blogs with relevant contents.

The advertiser determines their budget and thus the number of times and duration ad is displayed.

Advertiser’s choice: Within the bake website we will have categories for the blogs. An advertiser is provided with a list of all the blogs and their stats. He/she chooses where to advertise.
Sponsored post: For the sponsored blog post, the advertiser comes up with the topic/product or service. Different bloggers will talk about the service or product from different angle.

Activities

  • Bloggers expo after every three months.
  • Bloggers meetup or happy hour every month. First one on this Friday at secret lounge
  • Blog competition on topical topics with huge rewards at the end for the winners
  • Blog Awards at the end of the year

Final word:

Bloggers Meetup this Friday  25th March at Secrets Lounge at 6 PM…

About the author

Mad about Tech, Mobile apps, Social media consultant,
  • http://www.microfinancemoments.blogspot.com Dad Githua

    Bro. this is a great initiative. to provide a platform for interaction between advertisers and bloggers. keep it rolling!

    • Anonymous

      Thanks Dan ..I can see now you are now Dad Githua. hehehe Typo

      You are welcome for the meeting on Friday

    • Anonymous

      Thanks Dan ..I can see now you are now Dad Githua. hehehe Typo

      You are welcome for the meeting on Friday

  • http://twitter.com/Nittzsah TheSoulSpinster

    I heard about the formation of a Blog Community on the rumour mill. By then BAKE was still in the oven, and I’ve only read about the acronym now. Certainly, a lot of thought and energy has gone into this and I applaud the bloggers who’ve been working tirelessly to come up with the umbrella body.

    However, I have certain concerns that I’d like to raise here:

    My fear is for us Kenyan bloggers to be turned into another “Fourth Estate” that is governed by principles and practices pre-determined by the ICT board, Media Council of Kenya (MCK) or whatever other arm of the GoK. The way I see it, the minute we cluster ourselves into a “non-mainstream association” (allow me to call it so) the easier it will be for some external government body/ parastatal to control us.

    Also, there are already names in the Kenyan blogosphere that consider themselves “heavy weights”, majority of them I presume, who were behind the formation of BAKE. Granted, they have earned their status by virtue of their blog content and blogging consistency. What happens to the other starters and small timers? By creating a competitive climate in the Kenyan blogosphere, wouldn’t the starters find the stakes too high? Wouldn’t that discourage many future great bloggers, who’ll be trying to to get a piece of the BAKEd cake? (all pun intended). To me the whole notion of blogging is to even-out the playing field, something the mainstream media with its limiting editorial policies, principles and practices and its questionably ‘qualified’ journalists, has failed to do. Don’t forget, there’s a reason Kenyan urban youth now read more blogs than newspapers.

    Thirdly, by creating our identity and stirring corporate appeal under an umbrella body, wouldn’t we be losing the plot? Correct me if I’m wrong but isn’t the ideal blogger just a simple person (not necessarily a qualified writer), who’s got something on their mind and who wants to share his/her thoughts with the whole world, no matter how silly or serious? Why then have we Kenyan bloggers decided that advertising, expos, awards, lawd even comments become everything we live for? Yeah, I agree, to earn some cash from our blogs would be so dandy, and some have individually gone ahead to approach companies to advertise on their blogs. A small number have been successful. However, the majority, I’ll safely assume, haven’t been so successful. Is BAKE then a 2nd attempt at wooing advertisers? If not, how else will MAJORITY of Kenyan bloggers benefit from being members of BAKE?

    Fourth, if we move in this direction, won’t we soon have to form a committee complete with a chairperson, vice chair, secretary etc. because it is apparent we will need an organizing committee to plan the expos, the award ceremonies and all that other mediocre stuff. Now, when the few heavy weights have amassed enough power and control in BAKE, and they’ve cashed in proper, from advertising as most of the advertising cake will certainly go to them anyway, won’t BAKE be coerced by the MCK or Media Owners Association (MOA) to fall under their mandate? If anything, we’d have already upset the status quo by re-directing advertising revenue that would have gone to their media establishments, to our blogs. The minute we do that, someone will have to trim us down to size, and it will be easier to get us as a unit (called BAKE), rather than as individual bloggers.

    Five, I wouldn’t be surprised if one day Parliament enacts censorship laws on bloggers? Imagine how limiting that would be for Kenyan bloggers that run whistle blowing sites today or in the future. It’s not a far fetched idea. See how the Ministry of Transport has clustered matatus into Sacco’s. Now the Ministry has them by the nuts. So today they say a dustbin is compulsory, tomorrow they’ll tell them to have two different dustbins – one for recyclable stuff and the other for non-recyclable dirt.

    To Kachwanya and the group behind BAKE, we’ve read how this association would benefit corporate clients, but would you give us bloggers just 10 ways we’d benefit from BAKE? Cash is good, but before we cash in our souls, please tell us the long term and short term benefits, and the risks involved?

    • Anonymous

      To say the truth, the whole concept came up with bloggers in mind. I did not want to put that part out there as that form the part of internal discussion. Let me try to address some of your concerns

      1.Being controlled. You have to agree that there some laws already in the new constitution dealing with the online activities and discussions. We thought of that and all a long we have been working with @collinsom92 blogger/lawyer of Nairobian Perspective and Global Voices. He is looking at legal perspective of the whole thing. We hope things will be just fine with his help.

      2. Heavy weights.. Hehehe lol. Who are these? Anyway when this idea came up, our thoughts were all about how to promote local contents and specifically blogs. In other words we are thinking on how to encourage people to blog more and at the same time attract more people to start blogging. We are looking on ways to create values on blogging. The new bloggers will form the backbone of this community. This is a community for the old, the immediate, new, light weights, feather weights, heavy weights bloggers. It is a community for Kenyan bloggers. At the end i don’t think if you are new you should be worried about this, actually it should be a venue for you to quickly get known among the bloggers and by extension the larger Kenyan community. The competition will be not between the blogs, but we will have a number of topics on topical issues affecting Kenya, on the products and services. If you new and you are good writer, i don’t see why you can’t win on once off writing competition even if you are against Kahenya or Bankelele

      3.Identity. That is why we say the strength of the community lies on what people do on their individual blogs. The community is not going to control anybody on what to say or not. Remain simple as you are now or complex as you are now. But the whole thing is we want the blogs and bloggers to grow and that will mean hyping up your game but not in a controlled way. One thing we said on our first meeting was that we are not going to control

      The concept is the same as what we have with Google adsense. You put the ad tracking codes on your blog and forget about it. Continue doing what you do best

  • http://twitter.com/brendawambui Bree Wambui

    Hey there! I think this is a lovely idea, and I’d love to be involved. Question is, how do I do that? If it’s by attending the meetup, then count me in! :) I also second The SoulSpinster, whose queries I find valid. Thank you.

    • Anonymous

      Hi Bree. You are welcome and be there for the meeting in time. Joining is not going to be a complicated affair. Although still under discussion, i think we will require the blog stats and that probably will be it.

      • http://twitter.com/brendawambui Bree Wambui

        Cool! See you there. :)

  • http://www.thevillagebeauty.com Seleiya

    I like the Idea. Kinda short notice but I will definitely try and make it

    • Anonymous

      You are welcome and thanks

  • http://www.siku-moja.blogspot.com nairobian perspective

    @thesoulspinster

    first i would like to acknowledge and thank you for your input and critical analysis on the present developments.

    I however would like to allay some of the fears you have expressed as to the formation of an umbrella association for ‘willing’ Kenyan bloggers.

    Ever heard of the adage unity is strength.Bake is an ‘opt in’ platform for coalescing the richness, diversity and uniqueness of Kenyan content.It is a creation of similar minded bloggers for bloggers and obviously cannot and will not end up to be a statutory body to regulate online content or blogging per se.Kachwanya has highlighted the three principal objectives that have informed the need to come up with such an organisation or community of bloggers.

    Inherently there is a vacuum or a void something naturally will come up and fill it.Many bloggers have approached corporates to service ads on their blogs but such attempts have proved futile as singularly the bloggers lack the metrics and exposure rates that may move prospective advertisers to even consider. BAKE will provide such leverage to be able to collectively bargain on behalf of its members.

    I have perused the Communications Act of 2008 and Kenya’s ICT policy and for a certainty it is robust and provides a framework for development of a diversity of content free of inhibitions save for content that is obviously defamatory, overtly immoral, violent ,prurient or that contravenes intellectual property rights.And i firmly believe that any blogger no matter what his or her content is always has this issues at the back of their minds before they post something.

    Bottomline is that whereas there may be an absence of specific regulations by the ICT board or the Communications Commission of Kenya on blogging, the formation of an association is totally unrelated and will not deter or promote the creation of such, often such regulations arise as a political expediency.

    BAKE will encourage rather than discourage the new bloggers as they will have a ready platform for them to showcase their content in a similar way that sites such as Mashada and KenyaUnlimited do however the fact that we are dealing with corporates in itself necessitates that quality guidelines be in place. The same whoever will be engineeered to cater for the widest possible manner of content .BAKE will not regulate the content but however will require that thse who subscribe keep to a certain basic minimum code and as i mentioned earlier an association is just that, one can opt out if they find it unpalatable.

    Your fourth point expresses a fear of being organised or rallying against mainstream media. Well welcome to the World of Citizen Journalism we are already there and the site HuffingtonPost has demonstrated blogs are a force to reckon with. Fear of rubbing people the wrong way should not deter the freedom of expression online.

    i will recap some of your issues raised later.but thanks for expressing them and creating a thneed to think out clearly our strategy

  • http://www.theonlinekenyan.com Peter

    BAKe is an ingenious undertaking, nothing but good things ahead.

  • Debra Kenji

    great stuff here!may the BAKE community prosper and be a trust worthy channel for the local content we need!

  • Gilisho101

    there is nothing like local contents, its local content, its irritating to read that, like smoke in the eyes, or scratching your teeth against each other!!

  • http://eapost.com/ Philos Mudis

    But it now looks like things are not alright over at BAKE or am I blind? I don’t see recent updates. The last time I tried to add a new blog things didn’t work out. May be I should try again.

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